To run the application you must have JavaScript enabled. After logging into the system you will get a list of websites and keywords. At the top you see “status bar”, where the information about how many queries have been updated is expressed in percentages. A query is a check on the position of one keyword in one search engine, so if you have 5 keywords  and you want to check their positions in two search engines, this equals 10 queries. In this case, the value of 80% means that that day so far eight out of ten queries were carried out.

To change the e-mail address and password, click “Settings” on right above the list. Here is where you can also easily add your company’s logo which the application will use when generating reports. Add it by clicking the “Browse” button, selecting the logo and clicking the “Upload Logo”. Below the list you can add a new website, or manually check the position.

Add a website

To add a website, click on the “Add Website” and fill in the fields. For one website, you can enter multiple URLs (suitable for subdomains) by clicking on the “+”  while URL must necessarily include “http://”. After entering all the information, click on the “Save” button.

Now we need to add keywords. To do so, click the website on the list and the button “Add Keywords”. Type keywords in the left box, each word in a separate row without a comma. Enter a maximum of 10 words. On the right, you just need to choose the search engines in which you want to check the position, and click on the “Add Keywords” button or the floppy disk icon.

You can configure search engines as you want by clicking on the “Configure Search Engines.” A table of search engines and key words opens (eg. see the picture bellow). By clicking on a tick or a cross by the name of a search engine (in the header of the table) you will change the settings of the search engine for all the keywords, and by clicking on a sign in each row you will change the settings only for the keyword which is located in that row.

Manual check on positions

To manually check positions click “Manually Check Positions.” The “URL” field is subject to the same restrictions as when adding a new website. Type keywords in the left box, each word in a separate row without a comma. Enter a maximum of 10 words. On the right, you  need to choose the search engines in which you want to check the position and click on “Start Checking”. If the positions are very low, manual checking may take some time. When the application checks the position of a particular keyword in a specific search engine, the position will be displayed below.

Checking positions

On the first page, the central part is the list which includes columns: Website, Keyword, Daily, Weekly and buttons for settings and deletion of separate websites. By clicking the button “Settings” you open a form where you can change the name of the website and the frequency of checking, and in addition, you can also add, modify or delete URLs. For all the positions that have been checked you can see arrows in the columns Daily and Weekly – the arrows tell you how many positions have improved and how many worsened.

If you have just added a website, you will have to wait for a while for the first results.

You will get to check the positions by clicking on the name of the website. A table of keywords and search engines that belong to the selected website will open. On the far right of the table there is a cross, which you will use to remove a keyword. By clicking the icon next to the cross you can also re-check the position. Next to the positions different arrows will show. The red arrow indicates that the position has worsened, and the greenone that the position has improved. For information about the change, hover your mouse over the arrow. If there is no arrow next to the position, it means that the position has not changed. If there is a tilde in front of the position, that means that the position is not precise. The position may also be shaded, which means that the position has not been updated. By the keywords we have just added and the positions have not been checked yet, a question mark will appear. If the position is not updated, the arrows will not show. By using asterisk we can mark mportant keywords, which get bolder.  The alternative URL that shows below enables unregistered users to view the positions. This is particularly useful when you optimize a website for your customer, because they can use this URL to monitor all the positions of their site. Every website has its own alternative URL.

For more information about the position of a certain keyword, you need to click on the keyword in the table. A new page opens where you can see daily positions in the search engines and graphs. If you place the mouse over the position for certain day, you see the time when the position was updated and the URL of the website which sits on this position. By clicking on the link you can see th cached page with the results. You can also draw a graph. To do that, select the search engine and the start and end dates; you can also cut tolerances. In addition to drawing a graph, you can export data and generate reports. Choose a start and end date and what you want the report to cover (graphs, tables). Reports can be exported in .pdf and .xls format.

You can add your logo to the repost, as we described at the beginning of the instructions: In the head, next to the Username, click Settings, look for the logo on your computer and upload it.